According to the report, China’s health care products market size was about 120 billion Yuan in 2015 and increased 2.7 times from 2005 (about 45 billion Yuan). The United States and China occupy half of the global health care products market. According to WHO standards, China’s current population defined as healthy is only about 15% of the total population, whereas the proportion population considered “sub-healthy” is as high as 70%. Roland Berger’s 2016 consumer market research shows that women are more concerned about beauty, bowel fat reduction, health during pregnancy and other, whereas men are concerned about liver and kidney health, sports nutrition, etc. The elderly are concerned about bone-related products, sleep, and cardiovascular health products.
https://www.rolandberger.com/en/Publications/pub_mes_study_2017.html