According to the agreement, Bayer will utilize the big data provided by the Alibaba platform to follow health trends among Chinese people and better satisfy their self-care demands. The government’s ‘Healthy China 2030’ plan aims to provide equal access to health services for every citizen by 2030. Self-care will be one of the key drivers in the overall medical system to achieve this goal. Bayer started to offer its over-the-counter products on Tmall’s flagship store in 2016, and to date, it has launched seven flagship stores in a variety of e-commerce platforms in China.
China Daily, October 21, 2017